To many entrepreneurs, small business owners and mom n' pop organizations, the idea of doing a daily, weekly or even a monthly blog is overwhelming. Why not, say, just schedule an appendectomy? It would probably be less painful.
So what's the better alternative? For some, it is often just to do nothing, and then worry about it while your competitors are forging their own little niche in the blogging world. It's sort of like the proverbial ostrich, head and sand scenario. What's a professional to do?
Just as you would invest in a contractor to improve or repair your workspace, you really need to take the leap and hire a writer to keep your website up-to-date or to develop new content. It's really that simple. So put your feelers out, find someone who can understand your business or industry, and make sure they have a firm grasp of your "voice" or perspective. Then sit back and watch the action. Trust me, it's much more fun than surgery!
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