If you are an entrepreneur, executive or small-busines guru, and you are spinning your wheels with web content, marketing or advertising efforts, do yourself a favor: hire a writer.
I'm not saying this so you'll hire me (necessarily). I'm suggesting this because I'm trying to help you get some sleep! Here's why:
1. No matter how long you stare at the computer screen for hours at a time, if writing is as hard for you as, say, singing "God Bless America" while reading MacBeth and memorizing the Periodic Table, well .... give yourself a break. As much as you'd like it to be so, you will not suddenly grow a prose brain and morph into James Patterson. Just as I will not wake up with weird hair and become Donald Trump, portfolio and bank account to match. Give up the fight, and hire someone who can write without having a brain aneurism.2. Especially if you are part of a small business (or a one-person show), you need a second opinion. You need someone to read your blog post or letters to customers with a disengaged eye. Because what might sound perfect in your brain might not come across as sensible to customers or end-users. Sometimes you need to step out of your business box and see things from a different angle. A writer will help you do so.
3. You need to spend your time making money, getting new customers and networking your patootie off. You don't need to be spending countless hours structuring sentences, racking your brain for blog ideas, or trying to figure out a killer opening sentence. There are other fishes to fry, so to speak. Your time is worth money, baby. Learn to delegate and get to the more important money-making matters at hand.
So take a breath, make a note to call a writer as soon as possible, and plan on getting some good sleep tonight! Sweet dreams.
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